The conference blossomed within the historic walls of the Poznań City Hall, where modernity intertwines with history, creating the perfect backdrop for discussions about the future and innovations in the real estate industry. In the heart of the city, where every corner tells a story of a rich past, participants had the opportunity to delve into high-level discussions.

The City Hall not only serves administrative functions but also acts as a center for the socio-economic life of Poznań. Decisions crucial for urban development are made here, making it an ideal place for discussions about the future of real estate.

The building, which has witnessed many important events for the city, with its accessible and representative interiors, facilitated the exchange of thoughts and ideas among conference participants. This backdrop highlighted the importance and weight of discussions on sustainable development and new technologies in the real estate industry.

Opening of the Conference

In the rays of the morning sun, we solemnly began our meeting, evoking thoughts of new opportunities and fresh ideas. We were pleased to welcome about 80 participants – experts and enthusiasts of the industry who gathered to exchange experiences and visions for the future. The opening was ceremoniously led by Natalia Weremczuk, Deputy Mayor of Poznań. Alongside her, important roles were played by Jacek Raczyński from Orange Real Estate and Patrycjusz Wyżga, a journalist and the main moderator of the conference, who together outlined the main goals and expectations for the event.

This start promised not only the development of networking but also the deepening of knowledge that will transform the spaces where we live and work.

Poznań (RE)New

A perfect prelude to Grzegorz Kamiński's presentation from the Poznań City Hall – Director of the Project Coordination and Revitalization Office, was a morning walk around the beautiful Kolegiacki Square. The place where the City Hall is located has a unique history tied to the beginnings and heyday of Poznań. The revitalized square once housed the tallest sacred building in Poland and one of the tallest in Europe. Today, you can see its remnants in glass cases.

During the presentation, we learned a fascinating story about the famous renovation of the Poznań Old Town. The modernization works became not only a technical undertaking but also an archaeological expedition uncovering layers of the city's history. Thanks to conservation work, many artifacts were discovered, from 400-year-old wooden water pipes to items from World War II.

The city representative passionately talked about the importance of these discoveries for preserving the spirit and tradition of the place, which restores the Old Town's authentic, historical character. These actions not only change its appearance but also enhance its cultural value, making it a living history lesson open to everyone.

How to Calculate Future Costs of Today's Decisions?

A panel for participants interested in the strategic aspects of financing and risk management in real estate projects was led by: Marek Zuber, financial markets analyst, and Wojciech Ławniczak from Very Human Services.

The discussion focused on how to effectively predict and manage the impact of current finances to achieve the best results in the company. Current economic challenges can be both a challenge and an opportunity. Adapting to changing market conditions and the ability to foresee future costs are crucial for maintaining profitability and competitiveness.

This panel not only provided participants with valuable insights on financial and risk management in real estate projects but also inspired the search for new, innovative solutions that can bring benefits in the future. The discussion showed that a thoughtful and considered approach to cost calculation can open new opportunities for those ready to adapt to changing market circumstances.

Defining the Future

How to define the future? During the panel, we focused on key issues related to ESG (Environmental, Social, Governance) standards in the real estate industry. Our experts shared their knowledge and experiences in integrating sustainable development principles into the planning and implementation of development projects.

Panelists:

• Dariusz Malinowski, Malinowski Design
• Paweł Grochowski, CEO of Grochowski Construction
• Aleksandra Wyrzykowska, Project Manager, Orange Polska
• Agnieszka Kurowiak, Manager of Administration & Wellbeing, McKinsey EMEA Shared Services
• Małgorzata Wojtoń, Senior Manager for Leasing and Building Value Management, Skanska's Commercial Development Business Unit in CEE
• Wioletta Fabrycka, Sustainability Expert, Owner of A propos

The panel provided valuable guidance on how companies can implement and apply ESG principles in their operations, contributing not only to environmental protection but also to building better social relations and ensuring good governance.

Seeking Value

One of the key topics of our conference was exploring new ways of thinking about buildings and their role in cities. The discussion primarily focused on how modern property management approaches can transform traditional perspectives, emphasizing long-term value for both investors and local communities.

Panelists:

• Agata Demuth, Partner and Head of the Real Estate Department at Osborne Clarke
• Iwona Gembiec, Managing Director of IMV Polska
• Rafał Przybył, Regional Manager at Vastint Poland
• Piotr Sobczak, Director of the Department of Urban Planning and Architecture in Poznań
• Jacek Trybusz, President of Andersia AND 2
• Moderation: Patrycjusz Wyżga, journalist at Wirtualna Polska

We particularly emphasized the need to preserve historical architecture, which is important not only for aesthetic reasons but also for cultural and social ones. It was highlighted that proper care for the architectural heritage of cities allows for the preservation of their unique character and traditions, which is essential in the context of the rapid financial development of urban landscapes.

Summary

The Property Reactivation Conference provided participants with valuable information and inspiring insights into the future of the industry. Networking, exchanging experiences, and planned follow-ups will ensure long-term benefits for all involved, and successful case studies and presentations will serve as a reference point for future actions in the sector.

We thank all participants, speakers, partners, and organizers for their contribution to this inspiring event and invite you to the next editions of the conference.